Insights & Updates

Stories about privacy, engineering, and building the future of analytics.

The Future of Privacy-First Analytics in a Post-Cookie World

As third-party cookies crumble, privacy-first analytics are rising. Learn how to adapt your data strategy for the new era of digital privacy.

Sarah Chen

Oct 24, 2025•5 min read

Optimizing Next.js Performance: Lessons Learned Building Analytics.Baby

A deep dive into how we achieved a 99/100 Lighthouse score. From bundle analysis to edge caching, here are our top tips.

5 Growth Strategies That Doubled Our User Base in 3 Months

Real-world growth hacking tactics that actually work. No fluff, just data-backed experiments and their results.

The Ultimate GDPR Compliance Checklist for SaaS Founders

Don't let legal jargon scare you. Here is a plain-English checklist to ensure your SaaS is fully GDPR compliant.

Why We Built Our Own Design System (And Why You Should Too)

Consistency is key. See how our bespoke design system accelerated our development speed and improved UI/UX.

Cultivating a Thriving Remote Culture: Our Playbook

Building a great team is hard. Building a great remote team is harder. Here's how we keep our distributed team connected and productive.

Scaling to Millions of Events with Serverless Architecture

How we leveraged AWS Lambda and DynamoDB to handle traffic spikes without breaking a sweat (or the bank).

Understanding Churn: Metrics You Can't Ignore

Churn is the silent killer of SaaS. Learn how to calculate, analyze, and importantly, reduce it.

5 Psychology Principles for Better UX Design

Use cognitive bias to your advantage. Simple design tweaks based on psychology that improve user retention.

Crafting a Transparent Data Retention Policy

Trust is your most valuable asset. Learn how to write a data retention policy that users actually understand and trust.

Elena V.

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